The blog I’ll be reviewing this week is A Lazy Girl’s Guide to Self Care. Katinka dedicates this blog to be kind to herself and writes self care posts and tips. I’ll be evaluating her site’s marketability to her intended audience group through assessing both her content and design from the perspective of a user.
The overall design of her blog is simple yet therapeutic. The yellow daisies coloring that she uses for her background image really sets a peaceful and comfortable atmosphere for her readers. Using yellow as her theme color, she even made a site logo for her blog to further establish her brand identity. Unlike the serif typography she uses in her blog content, her logo uses sans serif and script fonts. I like the use of mixed typography in her logo as the sans serif fonts for “A Lazy Girl’s Guide to” communicates modernity, while the italicized script font for “Self Care” conveys a more authentic tone as a blogger. I’m also a minimalist myself in terms of design so I really appreciate the blank white background that she has in her posts as it denotes a sense of simplicity and allows her content to be readable for her users. As for the serif font she uses for her content, the elegant typography creates a more traditional and calming tone for her blog. There is a hierarchy in her posts as she makes use of bold headings. I like how the color of her subheadings are also in yellow color, which is consistent with the yellow theme of her blog. Considering the overall girly theme and the title of her blog, I think her design can market well towards girls that are dealing with stress in university.
Although there are not many posts of her self care content on her blog for now, I can tell that she tries to use different media to promote self care. Other than sharing her short stories, she also presents her self care tips with cute cartoon graphics and writes recommendations on book and playlists. Rather than posting long paragraphs for every single blog post, I think this is a brilliant way to keep her audience interested in her content. She demonstrates her understanding towards her intended audience’s interests – music, memes, and creative content. As a university student myself, I also find listening to music healing. I think not only me but many other university students would use memes as a self-defense mechanism. Her variety of content really suits the interests of a typical stressed university student and this makes her blog really marketable to her audience in terms of her content. I think it’s also really amazing that she can link self care to her mini assignments, such as giving Tips on How to Slow Dow, from the Fastest Man Alive. The advice she gives is very realistic and constructive. I really look forward to reading more of her blog posts.
One thing I’d suggest is to put more content on her Instagram account that she has a link to on her blog. Her account currently has not made any posts yet, nor does she have any followers on her account. Social media is definitely a great way to promote her content since her intended audience are female college students that would mostly go on Instagram for fun or when they procrastinate due to stress. Just as what Boyd (2014) points out, teens enjoy using social media because it connects them with their friends and allow them to be a part of a broader world. She can put her blog url on the bio of her account and post some of her blog content with #selfcare on Instagram to attract more of her intended audience on her blog, which would then grow into a community as more users find her account online.
Boyd, Danah. 2014 “Searching for a public of their own.” It’s Complicated. pp 213-227